what-is-search-engine-optimisation

Search Engine Optimisation is the process of improving a wide range of features on a web-based resource, with the intention of improving the position in which it ranks in search engines for specified keywords.

The process of optimising a website is multi-faceted, as there are many factors which affect where a page might rank in a search engine. Some of the areas which may be focused on could include:

• Ensuring that the website is hosted on a server in the appropriate location
• Ensuring that the website is responsive, and can deal with the traffic it receives
• Improving the quality of the content within a website
• Identifying core keywords relating to the website and ensuring the structure of the site reflects these keywords
• Enabling Search Engine Friendly URLs to make the web address of pages 'human readable'
• Ensuring that content has appropriate structure using Semantic HTML
• Adding contextual Semantic Markup using Microdata